Press atlas WELI · Media 238+ features tracked
Global · 6 continents 00:00:00 UTC

AUDIENCE / 03, Press Atlas

A PhD that travelled the world.

From a kangaroo behaviour experiment to 238+ media features across six continents, broadcast, press, radio, podcast, and social.

01Readable science

The research became clear through sound, bodies, joy, and a strong metaphor for behavioural diversity

02Visual proof

Media had a powerful object to show: scientist, dancers, kangaroos, identity, movement, and production design

03Cultural traction

The story crossed science, queer culture, Australian media, Brazilian media, radio, newsletters, and social feeds

Global media footprint

World map

Coverage across the USA, Brazil, Japan, the UK, Europe, and Australia, spanning broadcast, press, radio, and digital platforms

How the story landed

The story travelled globally with almost no negative response, indicating strong cultural resonance and public acceptance.

Positive
36%
Neutral
62%
Negative
2%

Selected coverage + outlet cards

Global stories, interviews, and features

A curated set of broadcast, radio, press, and social coverage that helped the project travel across audiences and countries.

MSNBC

The 11th Hour

US broadcast coverage positioning Kangaroo Time as a science-culture story.

Australian Geographic

Video feature

Nature and science media coverage for a broad audience.

ScienceScience
Science Magazine

Kangaroo research wins Dance Your PhD

The origin story in the publication connected to the contest.

The GuardianGuardian
The Guardian

Global science feature

A major international outlet helped position the work beyond academia.

ABCABC
ABC News

Australian national coverage

Local-to-national framing of the project and its social meaning.

Folha de São PauloFolha de São Paulo
Folha de São Paulo

Brazilian national press

Largest and most influential newspaper in Brazil by circulation

NPRNPR
NPR

Morning Edition

US public radio coverage introducing the story to a national audience.

NPRNPR
NPR

All Things Considered

A deeper story around research, identity, and performance.

SmithsonianSmithsonian
Smithsonian

Musical celebration of kangaroo behaviour

A global culture-and-science frame for the work.

O GloboO Globo
O Globo

Brazilian national press

Leading daily newspaper in the country

SpotifyPodcast
The Eco Enthusiast

EP 35 - The Super Communicator

Podcast conversation on communication, research, and public engagement.

SBSSBS
SBS Portuguese

Brazilian in Australia wins global award

Portuguese-language coverage linking migration, research, and culture.

Tom ScottTom Scott
Tom Scott

Newsletter feature

A rare endorsement from a major science-and-technology communicator.

George TakeiGeorge Takei
George Takei

9.3M-follower amplification

Celebrity social signal that pushed the work outside science media.

Coverage anatomy

The story moved because it had multiple entry points

Animals, drag, migration, music, humour, academic credibility, queer identity, Australian nature, and Brazilian cultural energy all gave different outlets a way into the story.

Science press
high
Broadcast / radio
strong
Social amplification
viral
Brazilian / diaspora
strong
Pattern detected

Knowledge about nature travelled further when it was translated into culturally resonant, emotionally legible, visual performance.

Why this travelled globally

Science

Credible research foundation

Music

Emotionally engaging format

Identity

Culturally resonant narrative

Visual performance

Highly shareable media object

Playful

Disarming and memorable

Additional coverage constellation

More outlets in the archive

BBC10's The Project7 SunriseABC News BreakfastRN BreakfastThe AustralianNEWS.com.auYahoo UKMSNRevry LGBTQ TVMy Modern MetNDTVLGBTQ NationDaily MailAustralian GeographicEuropean Broadcasting UnionScimexEurekAlert
Press · Interview · Feature

Looking for a story?

Press kits, interviews, and features welcome, science, music, identity, and global cultural traction in one project.

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